Wholesale businesses live in catalogues, customers, and fulfilment exceptions. Experience with organisations such as Kollaras informs how Vita approaches Rails systems that must cope with thousands of products and real operational messiness.
We model catalogues, customers, and orders in Rails, then build the staff tools required to keep that data usable day to day.
The design starts from your SKU count and how products vary. Rails can hold large catalogues when the model and indexes are deliberate.
When an API or file feed exists, integration is scoped as part of the release.